The Brian Poole Memorial Trust — Animal Welfare Charity in Wellsford
The Brian Poole Memorial Trust is a Trust charity in the Animal Welfare sector, based in Wellsford, Wellsford. This organisation also provides funding to other charities. CharityData rates this charity F (19.5/100). Annual revenue: $0.2M NZD. 1 red flag detected. Financial data as at March 2025.
Mission: The Brian Poole Memorial Trust was established with the same objectives as the Humane Society of New Zealand Inc. in order to better preserve the assets of the Society and to further it's objects.
- Registration Number
- CC24574
- Charity Type
- Trust
- Registration Date
- 2008-05-19
- Status
- Active
- CharityData Rating
- F (19.5/100)
- Sector
- Animal Welfare
- Location
- Wellsford, Wellsford
- Website
- http://www.humanesociety.org.nz
- info@humanesociety.org.nz
- Funder Status
- Grant-making charity (trust)
- Data as at
- March 2025
Financial Summary
- Total Revenue
- $0.2M NZD
- Total Expenses
- $0.1M NZD
- Total Assets
- $1.8M NZD
- Net Assets
- $1.8M NZD
- Reserve Months
- 186.7 months of operating expenses
- Volunteers
- 0
- Financial Year End
- 2025-03-31
Financial History
| Year | Revenue | Expenses | Net Assets |
|---|---|---|---|
| 2025 | $0.2M | $0.1M | $1.8M |
| 2024 | $0.1M | $0.1M | - |
| 2023 | $0.0M | $0.0M | $1.7M |
| 2022 | $0.0M | $0.0M | $1.7M |
| 2021 | $0.2M | $0.0M | $1.7M |
| 2020 | $0.3M | $0.0M | $1.6M |
| 2019 | $0.0M | $0.0M | - |
| 2018 | $0.0M | $0.0M | - |
| 2017 | $0.0M | $0.0M | - |
| 2016 | $0.1M | $0.1M | $1.3M |
CharityData Rating
- Overall Grade
- F
- Overall Score
- 19.5/100
- Financial Score
- 35
- Governance Score
- 50
- Transparency Score
- 50
Red Flags
- Holding 186.7 months of expenses in reserves ($1.8M) — above the 18-month threshold
Board Members and Officers
Current Officers (0)
| Name | Role | Appointed |
|---|
Former Officers (5)
- Jeremy Brown — Trustee
- Lisa Finucane — Trustee (departed 2025-02-23)
- Donald Sharp — Trustee (departed 2019-05-16)
- Jillian O'Keefe — Trustee
- Heather Wade — Trustee
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The Brian Poole Memorial Trust
CC24574Wellsford, WellsfordRegistered 19 May 2008
Data updated: Today
Financials31 Mar 2025Rating19h ago
Financial data as at March 2025. Sourced from Charities Services register.
F
20/100
Reduced by penalties
Financial
35
Governance
50
Transparency
50
Revenue
$151.8K
Expenses
$115.4K
Assets
$1.8M
Financial data from Charities Services annual return (FY2025). Ratings calculated using CharityData v3.1.1 methodology.
1 red flag identified- Review the Rating tab for details
This rating may reflect incomplete data
This charity's grade of Fis based on limited data from the NZ Charities Register, which does not provide detailed expense breakdowns. Without verified program vs admin spending, efficiency scoring is unavailable and the financial score relies on health metrics only. This charity's actual performance may differ from what the available data suggests.
Funder Profile
GrantmakerThis organisation makes grants or donations to other charities and organisations.
Funding Sectors
General
Beneficiaries
General Public
Geographic Focus
Nationwide
About
Mission
The Brian Poole Memorial Trust was established with the same objectives as the Humane Society of New Zealand Inc. in order to better preserve the assets of the Society and to further it's objects.
Key Statistics
Annual Revenue
$151.8K
Total Expenses
$115.4K
Net Assets
$1.8M
Volunteers
0
Financial Trends
Financial Trends (17 Years)
Revenue Breakdown
Expense Breakdown
API DataBased on annual return data. Detailed program/admin breakdown not available.
Financial Health Dashboard
Cents to the Cause
100c
For every $1 spent, 100c reaches programs
Strong
Sustainability
0mo
Could operate 0 months with zero revenue
Critical
Fundraising Cost
-
No fundraising data
No data
Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology
Revenue Diversification
44
Score /100
Concentrated
HHI: 5,585
Investment Income67.1%
Other32.9%
HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.
Peer Comparison
Ranked against 32 peers · Animal Welfare · $100K – $1M
Rating Score
20
Revenue
$152K
Reserve Months
186.7
Surplus
$36K
Staff Cost %
0%
Top Peers in Group
Peers are charities in the same sector and revenue size band. Rankings are based on the latest available data.
Rating History
F
2025
Score: 19.5
Financial: 35 | Governance: 50 | Transparency: 50
CurrentC-
2024
Score: 56.0
Financial: 65 | Governance: 50 | Transparency: 50
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Claim This ProfileContact Details
Registration
Registration NumberCC24574
Entity TypeTrust
Registered19 May 2008
StatusRegistered
Sector & Activities
Primary Sector
Animal WelfareData sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice. Last updated: 22 April 2026.
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