The Kindness Collective Foundation — Community Development Charity in Auckland

The Kindness Collective Foundation is a Charitable Trust charity in the Community Development sector, based in Auckland, Auckland. CharityData rates this charity B- (73.9/100). Annual revenue: $7.5M NZD. Financial data as at March 2026.

Mission: The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy). KC supports thousands of people living in poverty every year through five nationwide programmes and works to promote a kinder New Zealand, tackling inequity from the ground up, creating longterm, positive social impacts where everyone has the chance to thrive.

Registration Number
CC57842
Charity Type
Charitable Trust
Registration Date
2020-06-27
Status
Active
CharityData Rating
B- (73.9/100)
Sector
Community Development
Location
Auckland, Auckland
Email
hello@kindness.org.nz
Data as at
March 2026

Beneficiaries: Children / young people, Family / whanau, General public, Other charities

Financial Summary

Total Revenue
$7.5M NZD
Total Expenses
$7.4M NZD
Total Assets
$4.4M NZD
Net Assets
$1.6M NZD
Reserve Months
1.3 months of operating expenses
Staff Count
12
Financial Year End
2026-03-31

Financial History

YearRevenueExpensesNet Assets
2026$7.5M$7.4M$1.6M
2025$9.5M$9.3M$1.5M
2024$5.0M$4.5M$1.3M
2023$4.3M$3.7M$0.8M
2022$1.1M$0.8M$0.2M
2021$0.3M$0.3M$0.0M

CharityData Rating

Overall Grade
B-
Overall Score
73.9/100
Financial Score
73.5
Governance Score
75
Transparency Score
65

Board Members and Officers

Current Officers (6)

NameRoleAppointed
Jesse BoyceTrustee2024-11-01
Trina TamatiChair2023-10-06
Paul StruckmanTrustee2023-09-08
Ariana AndrewsTrustee2023-06-21
Samantha TitfordTrustee2021-03-26
Sarah PageTrustee2020-06-05

Former Officers (8)

  • Lou Reddy — Trustee (departed 2026-05-01)
  • Melody Mobsby — Chair (departed 2026-03-31)
  • Kanoa Lloyd — Board Member, Officer (departed 2022-09-01)
  • Matthew Williams — Board Member, Officer (departed 2022-03-15)
  • Dayne Smith — Board Member, Officer (departed 2023-01-16)
  • Lorren Hawkins — Board Member, Trustee (departed 2023-06-30)
  • Karen Hielkema — Board Member, Trustee (departed 2021-03-08)
  • Megan Jack — Board Member, Trustee (departed 2021-03-08)

Funding Sources

  • Simplicity Foundation — $46,250
  • Lion Foundation — $40,000
  • Foundation North — $23,000
  • The Trusts Community Foundation — $10,000
  • Lion Foundation — $10,000
  • Foundation North — $10,000

Service Providers

  • Silks Audit

Similar Charities in Community Development

Community DevelopmentCharitable Trust

The Kindness Collective Foundation

CC57842Auckland, AucklandRegistered 27 Jun 2020
Data updated: 4 days ago
Financials7mo agoRating1mo ago

Financial data as at March 2026. Sourced from Charities Services register.

B-
74/100
Financial
74
Governance
75
Transparency
65
Revenue

$7.5M

Expenses

$7.4M

Assets

$4.4M

Staff

12

Financial data from Charities Services annual return (FY2026). Ratings calculated using CharityData v3.1.1 methodology.

Endowment Foundation

Special Entity Type

This is an endowment foundation that holds investments and provides grants. High reserves are expected and appropriate - this is not an operating charity.

Rating Note: Endowment foundations are rated using specialized criteria that recognize high reserves as appropriate. Metrics like grant distribution rate and investment returns are prioritized over program spending ratios.

About

Mission

The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy). KC supports thousands of people living in poverty every year through five nationwide programmes and works to promote a kinder New Zealand, tackling inequity from the ground up, creating longterm, positive social impacts where everyone has the chance to thrive.

Who We Serve

Beneficiaries
Children / young peopleFamily / whanauGeneral publicOther charities

Key Statistics

Annual Revenue
$7.5M
Total Expenses
$7.4M
Net Assets
$1.6M
Staff
12
employees

Financial Trends

Financial Trends (6 Years)

Revenue Breakdown

Expense Breakdown

API Data

Based on annual return data. Detailed program/admin breakdown not available.

Financial Health Dashboard

Cents to the Cause
99c
For every $1 spent, 99c reaches programs
Strong
Sustainability
1.1mo
Could operate 1.1 months with zero revenue
Critical
Fundraising Cost
$0.03
Costs $0.03 to raise each $1 in donations
Efficient

Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology

Revenue Diversification

36
Score /100
Concentrated
HHI: 6,363
Other76.2%
Donations23.6%
Investment Income0.2%

HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.

Peer Comparison

Ranked against 51 peers · Community Development · $1M – $10M

Rating Score
74
#18/52
Revenue
$7.5M
#3/52
Reserve Months
1.3
#1/52
Surplus
$92K
#33/52
Staff Cost %
14%
#52/52

Peers are charities in the same sector and revenue size band. Rankings are based on the latest available data.

Rating

B-
Score: 73.9/100
Financial
73.5
Governance
75
Transparency
65
Why this grade: Financial 74 × 40% + Governance 75 × 60% = 74 → B-.
View Full Score Breakdown

Is this your charity?

Claim your profile to view analytics, submit corrections, and improve your rating.

Claim This Profile

Latest Audit

FY2025
Clean
3 years of audit history

Contact Details

Address
Auckland, Auckland

Registration

Registration NumberCC57842
Entity TypeCharitable Trust
Registered27 Jun 2020
StatusRegistered

Companies Office

StatusRegistered
Entity TypeCharitable Trust
Incorporated5 Jun 2020
Registered office
18 Willerton Avenue, New Lynn, Auckland

Sector & Activities

Primary Sector
Community Development
Activities
Acts as an umbrella / resource bodyMakes grants / loans to individualsMakes grants to organisations (including schools or other charities)

Data sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice.