The Kindness Collective Foundation — Social Services Charity in Auckland
The Kindness Collective Foundation is a Trust charity in the Social Services sector, based in Auckland, Auckland. This organisation also provides funding to other charities. CharityData rates this charity B- (73.9/100). Annual revenue: $9.5M NZD. Financial data as at March 2025.
Mission: The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy). KC supports thousands of people living in poverty every year through five nationwide programmes and works to promote a kinder New Zealand, tackling inequity from the ground up, creating longterm, positive social impacts where everyone has the chance to thrive.
- Registration Number
- CC57842
- Charity Type
- Trust
- Registration Date
- 2020-06-27
- Status
- Active
- CharityData Rating
- B- (73.9/100)
- Sector
- Social Services
- Location
- Auckland, Auckland
- hello@kindness.org.nz
- Funder Status
- Grant-making charity (foundation)
- Data as at
- March 2025
Beneficiaries: Children / young people, Family / whanau, General public, Other charities
Financial Summary
- Total Revenue
- $9.5M NZD
- Total Expenses
- $9.3M NZD
- Total Assets
- $3.3M NZD
- Net Assets
- $1.5M NZD
- Reserve Months
- 1.3 months of operating expenses
- Staff Count
- 12
- Volunteers
- 29
- Financial Year End
- 2025-03-31
Financial History
| Year | Revenue | Expenses | Net Assets |
|---|---|---|---|
| 2025 | $9.5M | $9.3M | $1.5M |
| 2024 | $5.0M | $4.5M | $1.3M |
| 2023 | $4.3M | $3.7M | $0.8M |
| 2022 | $1.1M | $0.8M | $0.2M |
| 2021 | $0.3M | $0.3M | $0.0M |
CharityData Rating
- Overall Grade
- B-
- Overall Score
- 73.9/100
- Financial Score
- 73.5
- Governance Score
- 75
- Transparency Score
- 65
Board Members and Officers
Current Officers (6)
| Name | Role | Appointed |
|---|---|---|
| Jesse Boyce | Trustee | 2024-11-01 |
| Trina Tamati | Chair | 2023-10-06 |
| Paul Struckman | Trustee | 2023-09-08 |
| Ariana Andrews | Trustee | 2023-06-21 |
| Samantha Titford | Trustee | 2021-03-26 |
| Sarah Page | Trustee | 2020-06-05 |
Former Officers (8)
- Lou Reddy — Trustee (departed 2026-05-01)
- Melody Mobsby — Chair (departed 2026-03-31)
- Kanoa Lloyd — Board Member, Officer (departed 2022-09-01)
- Matthew Williams — Board Member, Officer (departed 2022-03-15)
- Dayne Smith — Board Member, Officer (departed 2023-01-16)
- Lorren Hawkins — Board Member, Trustee (departed 2023-06-30)
- Karen Hielkema — Board Member, Trustee (departed 2021-03-08)
- Megan Jack — Board Member, Trustee (departed 2021-03-08)
Funding Sources
- The Lion Foundation — $80,000
- Simplicity Foundation — $46,250
- The Trusts Community Foundation — $25,000
- Foundation North — $23,000
- The Trusts Community Foundation — $20,000
- The Trusts Community Foundation — $15,000
- Foundation North — $10,000
- The Trusts Community Foundation Limited — $10,000
Service Providers
- Silks Audit
Similar Charities in Social Services
- Birthright (HB) Child And Family Care Trust — Social Services
- Sexual Abuse Support and Healing (SASH-Nelson) Incorporated — Social Services
- Moana House — Social Services
- Home in Place (New Zealand) Limited — Social Services
- Alzheimers New Zealand Incorporated — Social Services
The Kindness Collective Foundation
Financial data as at March 2025. Sourced from Charities Services register.
$9.5M
$9.3M
$3.3M
12
Financial data from Charities Services annual return (FY2025). Ratings calculated using CharityData v3.1.1 methodology.
Endowment Foundation
Special Entity TypeThis is an endowment foundation that holds investments and provides grants. High reserves are expected and appropriate - this is not an operating charity.
Rating Note: Endowment foundations are rated using specialized criteria that recognize high reserves as appropriate. Metrics like grant distribution rate and investment returns are prioritized over program spending ratios.
Funder Profile
GrantmakerThis organisation makes grants or donations to other charities and organisations.
Funded By
Registered charities that have funded this organisation.
About
The Kindness Collective is a New Zealand charity that spreads kindness by connecting children and families with the things they need (from everyday essentials to moments of joy). KC supports thousands of people living in poverty every year through five nationwide programmes and works to promote a kinder New Zealand, tackling inequity from the ground up, creating longterm, positive social impacts where everyone has the chance to thrive.
Who We Serve
Key Statistics
Financial Trends
Financial Trends (5 Years)
Revenue Breakdown
Expense Breakdown
API DataBased on annual return data. Detailed program/admin breakdown not available.
Financial Health Dashboard
Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology
Revenue Diversification
HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.
Peer Comparison
Ranked against 55 peers · Social Services · $1M – $10M
Top Peers in Group
Peers are charities in the same sector and revenue size band. Rankings are based on the latest available data.
Rating
B-Is this your charity?
Claim your profile to view analytics, submit corrections, and improve your rating.
Claim This ProfileContact Details
Registration
Companies Office
Sector & Activities
Data sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice. Last updated: 28 September 2026.
Similar Charities in Social Services
Other Social Services charities ranked by overall score