Save Animals From Exploitation Incorporated — Animal Welfare Charity in Auckland

Save Animals From Exploitation Incorporated is a Trust charity in the Animal Welfare sector, based in Auckland, Auckland. This organisation also provides funding to other charities. CharityData rates this charity B (76.8/100). Annual revenue: $2.3M NZD. Financial data as at March 2025.

Mission: To prevent the suffering, abuse and exploitation of animals.

Registration Number
CC40428
Charity Type
Trust
Registration Date
2008-06-30
Status
Active
CharityData Rating
B (76.8/100)
Sector
Animal Welfare
Location
Auckland, Auckland
Email
safe@safe.org.nz
Funder Status
Grant-making charity (society)
Data as at
March 2025

Beneficiaries: Animals, General public, Other - All

Financial Summary

Total Revenue
$2.3M NZD
Total Expenses
$0.0M NZD
Total Assets
$4.1M NZD
Net Assets
$3.7M NZD
Reserve Months
3090.3 months of operating expenses
Staff Count
19
Volunteers
0
Financial Year End
2025-03-31

Financial History

YearRevenueExpensesNet Assets
2025$2.3M$0.0M$3.7M
2024$2.2M$0.0M$3.3M
2023$2.2M$0.0M$2.9M
2022$2.1M$0.1M$0.5M
2021$1.7M$2.1M$7.2M
2020$2.0M$1.9M$7.5M
2019$2.8M$1.6M$1.5M
2018$6.1M$1.7M$5.7M
2017$1.4M$0.6M$1.3M
2016$1.3M$1.0M$1.2M

CharityData Rating

Overall Grade
B
Overall Score
76.8/100
Financial Score
77.5
Governance Score
75
Transparency Score
65

Board Members and Officers

Current Officers (8)

NameRoleAppointed
Jesse ChalmersTrustee2025-07-03
Aura-Olivia PierreTrustee2025-07-03
Liz GoslingTrustee2025-07-03
Benoit AuvraySecretary2025-07-03
Dee LodhiaTreasurer2023-11-01
Kat MacmillanChair2023-08-29
Gareth HughesTrustee2020-10-18
Debra Ashton-KnowlesCEO2018-09-01

Former Officers (35)

  • Courtenay Lacey — Secretary (departed 2025-09-25)
  • Troy Coyle — Trustee (departed 2025-09-25)
  • Marcelo Rodriguez Ferrere — Trustee (departed 2025-03-03)
  • Dallas Hopkins — Trustee (departed 2022-07-04)
  • Logan Smedley — Treasurer (departed 2024-09-13)
  • Sarah Barnes — Treasurer (departed 2020-08-17)
  • Timothy Groenendaal — Trustee (departed 2023-11-01)
  • Katharine Birks — Secretary (departed 2024-10-30)
  • Kirsten Magnusson — Trustee (departed 2022-11-01)
  • Marieke de Boo — CEO (departed 2018-05-26)
  • Clare Marks — Head of Operations (departed 2016-10-31)
  • Joanne Child — Treasurer (departed 2019-08-01)
  • Saar Cohen-Ronen — Trustee (departed 2016-09-01)
  • Joanne Garrett — Administrator (departed 2015-05-14)
  • Mark Rocket — Chair (departed 2021-06-16)
  • Vernon Tava — Trustee (departed 2016-08-23)
  • Johannes kriek — Executive Director (departed 2016-10-31)
  • Marianne Macdonald — Administrator (departed 2014-06-18)
  • Melanie Vivian — Trustee (departed 2017-10-24)
  • Victoria Webb — Trustee (departed 2012-11-10)

Similar Charities in Animal Welfare

FunderAnimal WelfareTrustSociety

Save Animals From Exploitation Incorporated

CC40428Auckland, AucklandRegistered 30 Jun 2008
Data updated: 4 days ago
Financials31 Mar 2025Ratingyesterday

Financial data as at March 2025. Sourced from Charities Services register.

B
77/100
Financial
78
Governance
75
Transparency
65
Revenue

$2.3M

Expenses

$15.7K

Assets

$4.1M

Staff

19

Financial data from Charities Services annual return (FY2025). Ratings calculated using CharityData v3.1.1 methodology.

Endowment Foundation

Special Entity Type

This is an endowment foundation that holds investments and provides grants. High reserves are expected and appropriate - this is not an operating charity.

Rating Note: Endowment foundations are rated using specialized criteria that recognize high reserves as appropriate. Metrics like grant distribution rate and investment returns are prioritized over program spending ratios.

Funder Profile

Grantmaker

This organisation makes grants or donations to other charities and organisations.

Funding Sectors
Animal Welfare
Beneficiaries
General Public
Geographic Focus
Auckland

About

Mission

To prevent the suffering, abuse and exploitation of animals.

Who We Serve

Beneficiaries
AnimalsGeneral publicOther - All

Key Statistics

Annual Revenue
$2.3M
Total Expenses
$15.7K
Net Assets
$3.7M
Staff
19
employees
Volunteers
0

Financial Trends

Financial Trends (17 Years)

Revenue Breakdown

Financial Health Dashboard

Cents to the Cause
100c
For every $1 spent, 100c reaches programs
Strong
Sustainability
3090.3mo
Could operate 3090.3 months with zero revenue
Over-capitalized
Fundraising Cost
-
No fundraising data
No data

Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology

Revenue Diversification

0
Score /100
Highly Concentrated
HHI: 10,000
High Concentration: 100% of revenue from Donations
Donations100.0%

HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.

Peer Comparison

Ranked against 7 peers · Animal Welfare · $1M – $10M

Rating Score
77
#1/8
Revenue
$2.3M
#3/8
Reserve Months
3090.3
#1/8
Surplus
$2.3M
#1/8
Staff Cost %
0%
#1/8

Peers are charities in the same sector and revenue size band. Rankings are based on the latest available data.

Rating

B
Score: 76.8/100
Financial
77.5
Governance
75
Transparency
65
Why this grade: Financial 78 × 40% + Governance 75 × 60% = 76 → B.
View Full Score Breakdown

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Contact Details

Address
Auckland, Auckland

Registration

Registration NumberCC40428
Entity TypeTrust
Registered30 Jun 2008
StatusRegistered

Companies Office

StatusRegistered
Entity TypeIncorporated Society
Incorporated26 Jun 1933
Registered office
32 Salamanca Rd, Kelburn, Wellington, 6012
Differs from Charities Register address (PO Box 5750, Victoria Street West, Auckland Central, Auckland, 1142, Auckland, Auckland). May be stale on either register — verify with the charity if material.

Sector & Activities

Primary Sector
Animal Welfare
Activities
Acts as an umbrella / resource bodyProvides advice / information / advocacy

Data sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice. Last updated: 27 September 2026.