Key Assets NZ Limited — Social Services Charity in Auckland

Key Assets NZ Limited is a Trust charity in the Social Services sector, based in Auckland, Auckland. CharityData rates this charity B+ (81.6/100). Annual revenue: $8.5M NZD. Financial data as at June 2025.

Mission: The primary objective of Key Assets NZ Limited is to provide quality foster placements and family support to children and young people through staff and foster carers registered with Key Assets NZ Limited

Registration Number
CC62154
Charity Type
Trust
Registration Date
2023-12-31
Status
Active
CharityData Rating
B+ (81.6/100)
Sector
Social Services
Location
Auckland, Auckland
Email
info@keyassets.co.nz
Data as at
June 2025

Beneficiaries: Children / young people, General public

Financial Summary

Total Revenue
$8.5M NZD
Total Expenses
$7.9M NZD
Total Assets
$2.1M NZD
Net Assets
$1.3M NZD
Reserve Months
2.8 months of operating expenses
Staff Count
37
Volunteers
0
Financial Year End
2025-06-30

CharityData Rating

Overall Grade
B+
Overall Score
81.6/100
Financial Score
93
Governance Score
55
Transparency Score
85

Board Members and Officers

Current Officers (4)

NameRoleAppointed
Andrew HakenaDirector2023-09-06
Fiona IronsideCEO2023-08-22
Calum SawfordDirector2022-11-30
Craig LawnDirector2022-08-22

Former Officers (1)

  • Daniel Croft — Director (departed 2025-01-31)

Executive Compensation

NameRoleCompensationYear
Key Management Personnel (aggregate)Directors$69,396-
Key Management Personnel (aggregate)Directors$69,3962025
Daniel CroftDirector-2025
Calum SawfordDirector-2025
Andrew HakenaDirector-2025
Craig LawnDirector-2025

Service Providers

  • Nexia New Zealand Limited
  • Nexia

Similar Charities in Social Services

Social ServicesTrust

Key Assets NZ Limited

CC62154Auckland, AucklandRegistered 31 Dec 2023
Data updated: 3 days ago
Financials30 Jun 2025Rating2d ago

Financial data as at June 2025. Sourced from Charities Services register.

B+
82/100
Financial
93
Governance
55
Transparency
85

Reasons to look carefully (1)

These structural observations are drawn from public data and are worth considering before a donation. They are not allegations of wrongdoing, and they don’t affect the charity’s letter grade.

  • No chair recorded on the register
    No chair or presiding role is recorded in the register for this board of 4. The Charities Register does not require one to be identified, so this is a gap in the public record rather than a finding about the board.

Each signal is a data-driven observation, not a judgement. They fire automatically from the figures filed with Charities Services. A charity can address any of these by filing fuller disclosure or updating its officer register. Methodology: /about/methodology/concern-signals.

Revenue

$8.5M

Expenses

$7.9M

Assets

$2.1M

Staff

37

Financial data from Charities Services annual return (FY2025). Ratings calculated using CharityData v3.1.1 methodology.

About

Mission

The primary objective of Key Assets NZ Limited is to provide quality foster placements and family support to children and young people through staff and foster carers registered with Key Assets NZ Limited

Who We Serve

Beneficiaries
Children / young peopleGeneral public

Key Statistics

Annual Revenue
$8.5M
Total Expenses
$7.9M
Net Assets
$1.3M
Staff
37
employees
Volunteers
0

Financial Health Dashboard

Cents to the Cause
100c
For every $1 spent, 100c reaches programs
Strong
Sustainability
2.8mo
Could operate 2.8 months with zero revenue
Critical
Fundraising Cost
-
No fundraising data
No data

Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology

Revenue Diversification

0
Score /100
Highly Concentrated
HHI: 9,980
High Concentration: 100% of revenue from Other
Other99.9%
Investment Income0.1%

HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.

Peer Comparison

Ranked against 55 peers · Social Services · $1M – $10M

Rating Score
82
#13/56
Revenue
$8.5M
#2/56
Reserve Months
2.8
#1/56
Surplus
$645K
#7/56
Staff Cost %
40%
#56/56

Peers are charities in the same sector and revenue size band. Rankings are based on the latest available data.

Rating

B+
Score: 81.6/100
Financial
93
Governance
55
Transparency
85
Why this grade: Financial 93 × 40% + Governance 55 × 60% = 70 → B+.
View Full Score Breakdown

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Contact Details

Address
Auckland, Auckland

Registration

Registration NumberCC62154
Entity TypeTrust
Registered31 Dec 2023
StatusRegistered

Sector & Activities

Primary Sector
Social Services
Activities
Provides services (e.g. care / counselling)

Data sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice. Last updated: 28 September 2026.